Metaphors we live by !!!
George Lakoff and Mark Johnson
ARGUMENT IS WAR
††††††††††† Your claim is indefensibly
††††††††††† He attacked every weak point in my argument
††††††††††† His criticisms were right on target
††††††††††† I demolished his argument
††††††††††† Iíve never won an argument with him
††††††††††† You disagree?† Okay shoot
††††††††††† If you use that strategy, heíll wipe you out
††††††††††† He shot down all of my arguments
It is important to see that we donít just talk about arguments in terms of war.† We can actually win or lose arguments.† We see the person we are arguing with as an opponent.
Imagine a culture where an argument is viewed as a dance.
The essence of metaphor is understanding and experiencing one kind of thing in terms of another.† It is not that arguments are a subspecies of war.† But argument is partially structured, understood, performed and talked about in terms of war.
TIME IS MONEY
Youíre wasting my time.
This gadget will save you hours.
I donít have the time to give you
How do you spend your time these days.
That flat tire cost me an hour.
Iíve invested a lot of time inher.
I donít have enough time to spare for that.
Youíre running out of time.
You need to budget your time better.
Put aside some time for ping pong.
Is that worth your while?
Heís living on borrowed time.
You donít use your time profitably.
I lost a lot of time when I got sick.
Thank you for your time.
In our culture time is money in telephone message units, hourly wages, hotel rates, yearly budges.† These practices are new in the human experience.